Project Scope
- 1UX & Conversion Strategy
- 2Shopify Development
- 3Website Performance Optimization
- 4Conversion Optimization
- 5PPC Campaign Optimization
Case Study
Built On Shopify
Orion Blinds — Premium E-Commerce Transformation
Overview
#TheBrainBurnersTransforming Orion Blinds Into a High-Performance E-Commerce Experience
Client
Orion Blinds — Premium Custom Window Coverings
Orion Blinds provides high-quality blinds and shades designed for light control, privacy, and modern interiors. With decades of experience and trusted suppliers, the company delivers reliable window covering solutions. However, despite strong products and steady traffic from ads and referrals, the website was not converting visitors effectively.
The Objective Was Clear :
Transform the website into a fast, conversion-focused digital platform that supports scalable growth.
Key Results
Website Performance Score
49→94
Cost Per Acquisition
$42–$50→$22–$25
Landing Page Exit Rate
62%→32%
#TheBrainBurners
Key Challenges
01
Unclear Conversion Journey
Visitors struggled to move from product exploration to inquiries or purchases
02
Weak Product Presentation
Products and categories were not visually prioritized.
03
Slow Website Performance
A PageSpeed score of 49 affected user experience and engagement.
04
Inefficient PPC Campaign Structure
Advertising spend generated traffic but did not maximize conversion potential.
Where the Conversion Journey Was Breaking :
1
Visitor Landing
62% exit rate
Users leaving before exploring products
2
Product Page
35% bounce rate
Product discovery unclear
3
Add to Cart
Drop-off
Users not reaching checkout
4
Checkout Stage
26% abandonment
Purchase friction
The Strategy
To solve the conversion challenges, we implemented a focused optimization strategy combining UX improvements, performance upgrades, and marketing efficiency.
The goal was not just a redesign, but building a conversion-focused digital experience.
◎
Conversion-Focused UX Redesign
- Simplified website architecture
- Improved product discovery flow
- Clearer navigation structure
- Optimized call-to-action placement
⬡
Shopify Development & Optimization
- Scalable Shopify architecture
- Custom layout development
- Optimized components for performance
- Consistent experience across devices
◈
Website Performance Optimization
- Script optimization
- Image compression
- Faster loading speeds
- Asset delivery improvements
◇
PPC Campaign Optimization
- Better audience targeting
- Improved creative testing
- Smarter budget allocation
- Campaign restructuring to improve targeting
#TheBrainBurners
Performance Transformation
The combination of UX improvements, technical optimization, and campaign restructuring produced measurable performance improvements across the website and marketing channels.
Advertising Efficiency
Before
Before — Ad Campaign Results
| Results | Cost / result | Amount spent |
|---|---|---|
| 61 Purchases | $46.20 | $2,818.20 |
| 49 Purchases | $42.30 | $2,072.70 |
| 73 Purchases | $50.10 | $3,657.30 |
CPA Between $42–$50
After
After — Ad Campaign Results
| Results | Cost / result | Amount spent |
|---|---|---|
| 122 Purchases | $24.00 | $2,928.00 |
| 105 Purchases | $22.30 | $2,341.50 |
| 137 Purchases | $25.40 | $3,479.80 |
CPA Reduced To $22–$25
Performance Transformation Visual
#TheBrainBurners
Website PerformanceGoogle PageSpeed Insights Impact
Before
49
49Performance
80Accessibility
92Best Practices
92SEO
PageSpeed Before Screenshot
- Performance Score: 49
- Total Blocking Time: 1260 ms
- Largest Contentful Paint: 3.9 s
After
94
94Performance
92Accessibility
100Best Practices
100SEO
PageSpeed After Screenshot
- Performance Score: 94
- Total Blocking Time: 190 ms
- Largest Contentful Paint: 1.2s
#TheBrainBurners
Engagement Metrics
After implementing UX improvements, performance optimization, and campaign restructuring, the website began delivering significantly stronger engagement across the user journey.
Visitors were able to navigate products faster, interact with pages more smoothly, and complete purchases with fewer friction points.
Before Optimization
- Landing Page Exit: 62%
- Product Page Bounce: 35%
- Checkout Abandonment: 26%
After Optimization
- Product Page Bounce: 22%
- Checkout Abandonment: 14%
- Landing Page Exit: 32%
Landing Page Exit
Before
0%
→
After
0%
Product Bounce
Before
0%
→
After
0%
Checkout Abandonment
Before
0%
→
After
0%
Before Design (Key Issues)
Weak Visual Hierarchy · Poor Product Discovery · Cluttered Layout · Unclear Conversion Path
Before Design Screenshots
After Design (Key Improvements)
Clear Visual Hierarchy · Improved Product Discovery · Structured Layout · Conversion-Focused Flow
After Design Screenshots
#TheBrainBurners
Business Impact
- The Orion Blinds project demonstrates how performance optimization, UX design, and marketing strategy must work together to unlock digital growth.
- By improving speed, usability, and campaign efficiency, the website evolved from a basic informational platform into a high-performance commerce experience.
Strategic Impact
- Faster website performance improved visitor engagement.
- Clearer product discovery increased exploration of product categories.
- Improved conversion pathways reduced friction in the buying journey.
- More efficient advertising campaigns significantly lowered acquisition costs.
- Together, these changes created a stronger digital foundation capable of supporting long-term business growth.
"Client Feedback
Our website performance and customer engagement improved dramatically after the optimization work. The site is significantly faster, the product experience is clearer, and our advertising campaigns are delivering far better results. The improvements made a real difference in how customers interact with our brand online.
Orion Blinds Team
Case Study by Website With Robin
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